One major and creative way to increase engagements and conversions is through email automation, technique marketers use to send pre-designed and pre-written emails to a targeted audience based on triggers such as subscriber behaviour, time, or events.

Email automation aims to provide personalized and relevant content to subscribers, improve engagement, and conversions, and streamline repetitive tasks.

With TribeArc email automation, you can create, schedule, and send a series of automated emails to different segments of your audience, based on specific conditions or triggers.

This helps to save time, increase efficiency, and provide a better customer experience.

Creative ways to use email automation to increase engagement and conversions.

As an email marketer or a freelancer who wants to enjoy the benefits of using email marketing to increase engagement and conversions, it is necessary that know how to use the email automation feature. Find below 10 ways to creatively use the email automation feature.

Welcome series:

Start building a relationship with new subscribers by sending them automated welcome emails introducing your brand and offering valuable content.

Cart abandonment:

Send an email to customers who have abandoned their online shopping cart, reminding them of the items left behind and offering incentives to complete the purchase.

Behaviorally triggered campaigns:

Send targeted and personalized messages based on subscriber behaviour, such as website visits, purchases, or email opens.

Cross-selling and upselling:

Use automated emails to suggest complementary products or upgrade options to existing customers based on their purchase history.

Re-engagement Campaigns:

Target inactive subscribers with a series of automated emails offering exclusive deals or content to win them back.

Post-purchase Follow-up

Automate a series of follow-up emails to thank customers for their purchase, request feedback, and offer additional products or services.

Birthday and Anniversary Campaigns:

Celebrate subscribers' special days with automated birthday and anniversary emails, offering personalized discounts or gifts.

Win-back Campaigns:

Target past customers who haven't made a purchase in a while with a series of automated emails offering special promotions or incentives to return.

Lead Nurturing:

Nurture leads with a series of automated emails that provide educational content and move them closer to making a purchase.

Feedback and Review Requests:

Automate email requests for customer feed

Advantages of using email automation.

Besides increasing engagement and conversions, email automation has various other advantages. Below are other benefits of using email automation.

Personalization:

Email automation allows marketers to personalize messages based on subscriber data, such as their name, location, or purchase history. This helps to increase engagement and build stronger relationships with subscribers.

Increased efficiency:

By automating repetitive tasks, email automation saves marketers time and allows them to focus on other aspects of their marketing strategy.

Better targeting:

Email automation makes it easier to segment your audience and send targeted messages to specific groups based on their interests and behaviour.

Improved deliverability:

Automated emails are often triggered based on subscriber behaviour, which increases the likelihood that the message will be delivered and opened.

Increased ROI:

By automating email campaigns, marketers can reach more subscribers, increase engagement, and drive more conversions resulting in a higher return on investment.

Increased scalability:

Email automation makes it easier to scale your email campaigns and reach a larger audience.

Data-driven decisions:

Email automation provides valuable data and insights that can be used to optimize campaigns and make data-driven decisions.

Better customer experience:

By providing relevant and personalized content, email automation helps to improve the overall customer experience and foster long-term loyalty.

The main benefits of using TribeArc email automation include; increased efficiency, improved targeting and personalization, higher engagement and conversions, and a better customer experience.

Email automation is widely used by businesses of all sizes, from small startups to large corporations, to improve their email marketing efforts and drive growth.

In conclusion,

TribeArc email automation uses technology to automate the process of sending and receiving emails.

This enables you to create, schedule, and send pre-designed and pre-written emails based on specific triggers, such as subscriber behavior, time, or events.

It also helps you personalize the email experience for each subscriber and deliver relevant content based on their interests and needs.

TribeArc email automation is achieved through the use of email marketing software, which allows marketers to create a series of automated emails, set triggers and conditions, and track the success of their campaigns.

Our software, integrates with databases and marketing platforms, allowing marketers to access subscriber data and automate their email campaigns accordingly.

 Visit tribeArcmail now to get started for free.

https://mail-v2.tribearc.com/